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Cole & Lambert International Campaign

Reaching International Customers

Cole & Lambert is a prestigious concrete equipment firm with 2 offices nationwide and a long history of worldwide exporting. Over the years they built a huge network of professionals that sought their expertise as the most qualified engineers in the industry, as well as their competitive pump prices.

However, with the rise of low-quality “aggregators” – sites that scraped other sites’ catalogs instead of showing their own – Cole & Lambert decided to increase their presence online and show how much value their offer shoppers looking for trustworthy professionals.

We Raised The Entire Industry Standards

  • We created a new, SOLID LOGO for them
  • With a customized WordPress website, they were able to quickly add and edit their inventory online
  • We used a translation plugin for WordPress and hired native speakers familiar with industry verbiage to improve them
  • Their blog received precious attention from our writing team
  • To separate them from other sites that showed little substance, we engaged in Social Media in a very transparent manner

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And We Took C & L To Their Customers – Globally

With an aggressive Pay Per Click campaign on Google AdWords, we focused on countries with growing economies, crafting ads and keywords in native languages. We also tackled their Search Engine Optimization building quality links from vendors and previous customers.

And, to be absolutely 100% transparent, we shot a video with Carter Cole, CEO of Cole & Lambert, so that site visitors can connect with a real person and not a faceless corporation website.

Watch The Video Below

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