Search Engine Optimization For Small & Large Businesses
Search Engine Optimization (SEO) is more than just ranking. How high you rank on search engines is what brings you to the front of the pack, but there needs to be a conscious focus on your Return On Investment for SEO to really work. Because we focus on LOCAL SEO, we know how important your marketing dollars are. We’re proud to continually bring a great return on SEO for local businesses and large businesses alike. Yes, there are lots of technical things when it comes to SEO, but here’s how we handle it:
See For Yourself
SEO only works if it makes you money. As a marketing investment, it needs to generate a great Return-On-Investment. Below are some examples of how we accomplish that for some happy clients: (click on the image to enlarge)
Below we’ll talk briefly about the two different factors for ranking: on-page and off-page.
On-page ranking uses meta-tags, words the search engine looks for to compare to searches made. Things like the title and description, keyword density, and other related indicators the search engine uses to rank you. As an SEO company focused on local results, we’ll add specific geographical info to your page, to make sure search engines identify your site as a local resource.
Search engines are trying to match the users search with the most relevant site. That means your site needs to be the most relevant for your clients.
Off-page ranking is based on the number of links your page has. However, some links are better than others. It’s a combination of link content and source. Links that are not keywords and are not from a respectable site will rank lower.
While all of this may seem confusing, we have a system for link-building that is constant and progressive.
See For Yourself
Our rankings are highlighted. Notice how we also work with Youtube to rank your videos in the Search Engine Results page – this is a technique often overlooked by business owners and we take great advantage of it. For a small business SEO campaign, we’re able to include Youtube as a low-cost addition to your campaign. You’ll be surprised how effective a video can be.
Not only will We keep you consistently ranking high, we’ll look to raise your ranking month to month.